The lecturer from the Netherlands will talk on Intercultural Communication in Business

The lecturer from the Netherlands will talk on Intercultural Communication in Business

We invite everyone to the masterclass of Pieter Swieringa, the lecturer at the Hanze University of Applied Sciences (Groningen, the Netherlands), entitled “Intercultural Communication in Business: Risk and Reputation Management.”

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Pieter Swieringa, the lecturer at the Hanze University of Applied Sciences (Groningen), will hold a seminar in room 5221 on November 22 at 13:45. During the masterclass entitled “Intercultural Communication in Business: Risk and Reputation Management,” the lecturer will introduce students to business communication strategies for networking with international partners, talk about the emerging field of Issue and Reputation Management, as well as the intertextuality strategy in managing international companies.

The master class, consisting of theoretical and practical parts, will be useful to students studying PR, intercultural communication, international relations, and business.

For reference

Pieter Swieringa is a lecturer of International Communication at School for Communication, Media & IT of Hanze University of Applied Sciences (Groningen, the Netherlands). Mr. Swieringa teaches and trains international students on various topics including Public Relations, Public Affairs, and Media Theory. His experience with and knowledge of project management and entrepreneurship ensure a practical and professional perspective beyond academic abstractions, which is a welcome addition for students that want to work in an international business environment.