Intercultural Сommunication in Business

The course offers an opportunity to raise students’ cross-cultural awareness and enhance their intercultural communicative competence in international business settings. The program aims to acquire essential skills and competences necessary for working in a modern global community. The efficiency of cross-cultural communication processes clearly determines the success of business in international settings. To get the most from intercultural communication in business students need a deep knowledge of culture systems and its applications in a different environment. The program includes numerous opportunities to apply and develop skills through practical tasks.

Admission information

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Key points

1. Excellent academic teaching and facilities for practical classes, friendly atmosphere make ETU LETI the right place for international students;
2. Students will benefit from visiting Saint Petersburg, the cultural capital of Russia and being involved in the educational program delivered by ETU LETI, one of the leading educational and scientific centers in Russia;
3. The course will raise students’ awareness of cross-cultural issues to prepare them to communicate in global situations, develop skills required to manage successfully in international and intercultural contexts;
4. The course offers an exciting fusion of skills and experience that could accelerate career;
5. The course intends to establish a model, or approach, which can be applied to intercultural communication regardless of situation, culture or country.

Modules

Module 1 - Cultural Peculiarities in Business Based on “Cultural Web”

This module deals with the key concepts of cultural diversity dimensions in terms of Hofstede, Hall and Trampenaars theories frameworks and discusses «cultural web» as one of the applied instruments for business threats and perspectives analysis.

Module 2 - Intercultural Communication in Effective Management Strategy

This module is aimed to define, analyze and discuss the possible impact of various cultural aspects on strategic management and business development of a company planning to expand on foreign markets. 

Module 3 - Modern Theories for Business Communications

In this module the postulates and principles of the theory of spiral dynamics of K. Graves and its application for increasing the efficiency of business communications in the organization will be disclosed.

Module 4 - Cultural Awareness as a Competitive Advantage: The Case of St. Petersburg / The Case of Russia

This module provides an overview of excellent opportunities that Russia presents for skillfully-designed foreign projects that take into account local specifics.

About the Faculty

Faculty of Humanities and Social Sciences in LETI was established in 1989. It became the first faculty of humanities in Technical University in Saint-Petersburg. In 1993 professional student teaching in the field of humanities and social sciences started. Graduates of this faculty are needed on job market. They work in the government, press services, PR agencies, travel agencies, mass media, institutions of higher education, joint companies and international organizations.

Yulia Filippova

Associate Professor of the Department of Foreign Languages

Intercultural Сommunication in Business Program coordinator, Author of Module 4, PhD in Philology

Alexandra Sokolova

Assistant Professor of the Department of Foreign Languages

Author of Module 1, PhD in German Philology, Specialist in Linguistics and Intercultural Communication

Olga Zhiravleva

Associate Professor of the Department of Foreign Languages

PhD in History

Aigul Petrova

Senior Lecturer in Marketing and Personnel Management

Author of Module 3, Information Measuring Systems Engineer, MBA, coach

Contacts

International Students Office