Introductory Reader

Track 1. Innovation management

1   Disruption in the automotive industry

  • What digital disruptions in the automotive market can be distinguished and why? What are the most significant?
  • Are they a challenge for the automotive marketing?
  • What are the main models of car ownership today?
  • How do they differ from the traditional ones?

2   Five trends transforming the automotive industry. PwC review

  • List the main trends in the automotive industry development.
  • How can these trends affect the automotive market from your point of view?
  • What new opportunities / threats are emerging for the automotive industry in terms of customer satisfaction and customer acquisition?
  • What should be considered in a new automotive product development in the context of trends discussed?

3   Internet-of-Things (IoT) Systems_ Architectures, Algorithms, Methodologies

  • Please review problem setting in Chapters 5 and 6.

4   Innovation Management and New Product Development

  • Please read about new product development in Chapter 14.
  • What are the main principles of innovation management in the car industry enterprises?

5   AI for Cars

  • The whole book is interesting.
  • What are the restrictions of AI in the car industry?

6   The Motor Car. Past, Present and Future

  • Please read the “Future” part.
  • Name main directions for innovations in the car industry enterprises.

7   Automotive Systems Engineering

  • Chapters 5, 6, 7 are useful for practical activities.
  • What are the challenges of innovations in the car industry company?
  • What are the possibilities to take the challenges?

8   Handbook of the management of creativity and innovation. Theory and Practice

  • Chapter 10, Innovation Management for Products and Processes in the Automobile Industry: Example of BMW.
  • What are the main lessons of BMW’s experience of innovations?

9   Modern TRIZ Modeling in Master Programs

  • Chapter 8, Modeling the Green Automotive Innovations.
  • What are the main TRIZ and other creative methods principles?

10   10. Analyzing start-up and investment trends in the automotive industry

  • Please, get acquainted with the McKincey analytics on the issue of most investable startups in the automotive industry.
  • Answer the questions:
    • What segments give the best opportunity for startup founders to enter the automotive market?
    • From what sources can we raise funds for automotive startups?
    • What countries are the main players?

Track 2. Quality management systems

1   The Lean Book of Lean

  • Please read Chapters 1-2 (pp. 1-26).
  • What is Production flow?
  • What kinds of waste do you know?
  • What is the customer demand?

2   IATF 16949 The International Automotive Quality Standard

  • Please read pp. 4-10.
  • What are original QMS standards?
  • Which standards are combined in IATF 16949?

3   IATF 16949:2016 - Automotive Quality Management System – Transition Guide

  • What kind of changes you see in the latest version of IATF 16949?
  • What are the reasons for these changes?

4   Organization Leadership in the Automobile Industry: Knowledge Management and Intellectual Capital

  • Please read pp. 3-5.
  • What is KMS?
  • What are the three basic principles of management for effective leadership and innovations?