1 Disruption in the automotive industry
- What digital disruptions in the automotive market can be distinguished and why? What are the most significant?
- Are they a challenge for the automotive marketing?
- What are the main models of car ownership today?
- How do they differ from the traditional ones?
2 Five trends transforming the automotive industry. PwC review
- List the main trends in the automotive industry development.
- How can these trends affect the automotive market from your point of view?
- What new opportunities / threats are emerging for the automotive industry in terms of customer satisfaction and customer acquisition?
- What should be considered in a new automotive product development in the context of trends discussed?
3 Internet-of-Things (IoT) Systems_ Architectures, Algorithms, Methodologies
- Please review problem setting in Chapters 5 and 6.
4 Innovation Management and New Product Development
- Please read about new product development in Chapter 14.
- What are the main principles of innovation management in the car industry enterprises?
5 AI for Cars
- The whole book is interesting.
- What are the restrictions of AI in the car industry?
6 The Motor Car. Past, Present and Future
- Please read the “Future” part.
- Name main directions for innovations in the car industry enterprises.
7 Automotive Systems Engineering
- Chapters 5, 6, 7 are useful for practical activities.
- What are the challenges of innovations in the car industry company?
- What are the possibilities to take the challenges?
8 Handbook of the management of creativity and innovation. Theory and Practice
- Chapter 10, Innovation Management for Products and Processes in the Automobile Industry: Example of BMW.
- What are the main lessons of BMW’s experience of innovations?
9 Modern TRIZ Modeling in Master Programs
- Chapter 8, Modeling the Green Automotive Innovations.
- What are the main TRIZ and other creative methods principles?
10 10. Analyzing start-up and investment trends in the automotive industry
- Please, get acquainted with the McKincey analytics on the issue of most investable startups in the automotive industry.
- Answer the questions:
- What segments give the best opportunity for startup founders to enter the automotive market?
- From what sources can we raise funds for automotive startups?
- What countries are the main players?