Race4Scale – Development of Automotive and Motorsport Ecosystems

10:15

• Opening of seminar
  Jarmo Kujanpää / Project Manager

10:20 – 11:00

• The needs and drivers for transport transformation
  Heikki Liimatainen / Professor, Tampere University

  Current transport system causes negative environmental and social impacts and governments have set targets to remove these impacts by 2050. The needs and drivers for the transport transformation are discussed in the presentations, including digitalization, electrification and automation and the changes in behavior and decision making.

11:00 – 11:40

• Future logistics – Trends, challenges, and opportunities
  Erika Kallionpää / University Instructor, Tampere University

  As we know, logistics has faced many challenges and distractions during last years. The interesting question is that what is shaping the future logistics. In this presentation, the main future trends and targets affecting logistics are examined. The skills that logistics professionals will need in future will be discussed as well.

11:40 – 11:50

• BREAK

11:50 – 12:30

• Technology Forecasting for Automotive industry: Dichotomy of Voice of the Customer and Voice of the Product
  Nikhil Phadnis / M.Sc., Doctoral Student in Innovation Management, Lappeenranta University of Technology

  This topic will explore the approach of the VOP (Voice of the Product), a counter-intuitive approach to VOC (Voice of the Customer), that is used to discover the latent needs of the customer, resulting in better technology forecasts and reducing the risk of failed innovations for long-term innovation projects.

12:30 – 13:00

• Project overview
  Jarmo Kujanpää / Project Manager
  Tuija Arola / Development Director
  Mikhail Nemilentsev / RDI-specialist
  Jan Kettula / RDI-specialist